History

Life on the American frontier was difficult. Cabins were roughly built, and floors had many cracks. To stay warm on cold winter nights, early settlers found it a matter of necessity to cover the drafty floors with large animal skins.

In time a new floor covering product appeared among the settlers and became very popular - the braided rug! Early settlers made braided rugs by taking strips of cloth torn from old blankets, coats, pieces of canvas, and whatever scrap materials happened to be available at the time. These scraps were then fashioned into a braid the same way one would braid hair. The braids were then sewn together into ever widening circles to make a rug. Since the cloth strips came from many different sources the first braided rugs were vibrant and multi-colored.

Braided rugs could be created on the frontier without the need for complicated machinery. Braided rugs were not only warm and useful, they symbolized frontier living where nothing was discarded and one found a way to use what was at hand. Uniquely American, braided rugs were born on the American frontier.

The Capel Story: The First Continuous Yarn Braided Rug

In March 1915, when, our grandfather, A. Leon Capel, Sr. was 15 years old, he started a new business manufacturing plowlines, which he named Gee-Haw Plowlines. The mules and horses of the day recognized a four-word vocabulary. “Whoa” meant ‘stop’; “Git up” meant ‘go’; “Gee” meant ‘turn right’; and “Haw” meant ‘turn left’. Leon used half of their vocabulary when he named his company the Gee-Haw Plowlines.

Two years later in 1917, while in Atlanta selling his plowlines to major distributors, he noticed in the paper that Henry Ford had developed a mechanical mule – the tractor. Mr. Capel foresaw the tractor replacing the mule as the end of his plowline business.

Not wanting to be at the end of his rope, Mr. Capel thought of another way to use his rope materials in a different product. He braided his materials (rather than twisting them into rope), dyeing them many colors, and then stitching the braids with a sewing machine in ever widening ovals or circles to make the world’s first continuous yarn braided rug.  This was the first time anyone had manufactured braided yarn rugs, and Leon appropriately named these rugs New Departure.  They were an immediate hit and he could barely keep up with demand.

In 1924, Leon purchased some looms and began manufacturing a chenille yarn braided rug. The rugs he created were multicolor and vibrant harkening back to frontier days which he named “Old Homestead”.  In January 1978 more than 50 years after its conception the Old Homestead was the first braided rug selected for the floor covering hall of fame in Chicago.  

In 1936, Leon bought a spinning mill and started working on special yarn blends for braided rugs. Through the years he figured out the right blends to create the subtle variations of colors, beautiful palettes, and incredible quality which make Capel braided rugs so uniquely beautiful and sought after.

After more than 100 years of making braided rugs we have gotten really good at it! Today Capel has over 5,000 braided rug style, color, size combinations! We are the largest braided rug manufacturer in the US and the trusted supplier to many leading retailers.

It is both a pleasure and an honor to continue

our grandfather’s incredible legacy of

making the

best braided rugs!

Cameron, Ron, & Richard

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